On Thursday evening, amid swirling speculation concerning the Brown University gunman, the network's Kaitlan Collins took to social media, noting the confusion and directing people to her network’s 9pm newscast.
Although the network is hardly a impeccable news source, her statement resonated for numerous observers. It remains one of the broadcasters where you can find reality-based and largely reliable reporting – notably during fast-moving events such as the one developing in the vicinity of a New Hampshire storage facility.
A Vulnerable State During a Business Battle
But CNN, now 45 years old, finds itself in a uncertain state as two giant media empires vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has been drawn into a high-stakes game of business acquisition, rather than as a question of what benefits the news-consuming public.
“Here is one more case of the fundamental flaws with roots in decades of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.
The debate about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a larger point.
“It is often framed as a business story with key players as the protagonists, but there is scant discussion of the public interest,” Pickard explained.
The Complicating Element: Donald Trump
The network's predicament is further muddied by Donald Trump’s views about a network he has frequently denounced as perhaps his main “fake news” antagonist.
Recall the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now claims that the network requires new ownership. This can be interpreted as ownership that will shield him from criticism and scrutiny. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to prefer that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.
An Outcome of Further Instability
Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a independent unit. That would be a welcome development to many at the network, but it’s far from a guarantee of stability. That setup could pave the way for CNN for yet another acquisition. It never ends.
In the view of Timothy Wu, much of this is illegal, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should disallow both deals.
“Both acquisition attempts would be bad for the country, and both should be contested by anti-trust authorities,” Wu recently wrote.
The Bigger Problem and a Path Forward
No matter the outcome with this particular battle, the bigger problem remains.
“The present media landscape is a very anti-democratic system, but we must resist a sense of powerlessness,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and revised policy decisions can tackle it.
Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that is not to say it will not happen in the future.
Measures that bolster independent news organizations, reinforce local journalism, fund public media, and outlaw the concentration of media power in too few hands are within reach – they are vital for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations including CNN cannot be tools in the latest merger game.