"Parents located in North London is looking for an remarkable and qualified educator to support their most junior child on his early path to becoming an British gentleman."
Upon seeing this post, you might naturally overlook the wording "beginning" as simple a turn of phrase.
However, it may be the most significant part of this unique position posting, as it aims to hire a mentor for a one-year-old.
Hundreds of responses have now been submitted since the anonymous family posted their call for the £180,000 per year tutor, who has to be "someone very special".
Over the last few weeks, the listing has attracted interest in the press, with several questioning why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is helping the family in their hunt, explained that notwithstanding first skepticism, he considered the concept "visionary", and "progressive".
When he spoke with the family, he mentioned they recognized the unusual character of their demand, and how young their son is.
However, they clarified that they "were unwilling to delay any longer" to engage a tutor, as they had held off until their elder sibling was five, and by that age "cultural bias had already set in".
What precisely did the family mean by "cultural bias"?
It's "comprehensive", the expert replied. "How you eat, how you speak".
He explained the older sibling had picked up "really subtle, non-verbal cues" from the family, and had adopted their cultural habits. The family informed him they did not want history to happen again with their younger child.
The intention: To engage a British tutor, who must speak with standard English accent, to shape the baby right from the beginning.
Osmotic Learning
"Much of the education at the start here is kind of acquired indirectly," explained the CEO.
It's by means of this natural absorption that the family are expecting the child will adopt the English characteristics they want to instil.
Adam said the tutor had to be an individual who went to "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The educator must be the right kind of person, they'll be carrying out things they may not realize they're doing, simply by nature," he added.
Money No Object
The family explained to the expert the selected educator should preferably also have understanding of or passion in horse riding, alpine skiing, artistic pursuits and musical activities so as to influence the child in a wide range of hobbies.
More than that though, he said the family desired the tutor to enrol the child on a variety of classes so the child would be "horseback riding and picking up an tool by the time they are about three years old".
In the family's perspective, helping their son grow into a "English gentleman" will bring about achievement and provide access.
"Considering the rights and wrongs of that, because it's undoubtedly a social class indicator," he comments.
But, in spite of all this instruction in "Britishness", would the child pick up alleged cultural bias from the multicultural family he resides with anyway?
"Certainly", replied the CEO. "The parents realize this might not succeed, but they've merely embraced the view of, 'let's give it a go and we'll proceed as soon as we can', because the cost of it is irrelevant," he explained.
Idealistic and Unrealistic
There are some in the private teaching field who express those reservations.
An education leader, chief executive of an educational organization, who supplies private tutors, stated that "the process of embracing two identities, or actually, forming one's identity, is something that must be grown into, not engineered."
He wrote that he had emigrated from China to the Britain at the age of seven, and had been educated experiencing and embodying both cultures. He continued to study at a prestigious UK institution.
"The concept that an individual can serve as a living vessel of Britishness, a person who can in some way transfer the qualities of a English gentleman upon a infant child, seems to me idealistic and impractical," he wrote.
"Based on my background, having a distinctly British tutor from babyhood will does not automatically achieve the outcome they hope for.
"I never had that kind of mentor, and nevertheless I have been privileged enough to live numerous of the experiences they desire for their son."
He stated: "The reality is, self-identity can not be forced from the outside influences; it must be chosen, and it must come from within."
Buying Britishness
Of course, English culture is something Adam thinks can be educated – and marketed.
"In my view the fact that the world holds us in this light is something that we should be cherishing|valuing|appreciating
